Read of the Day: The Centennials are coming!

You have no doubt heard, and heard, and heard about the millennials -- people born anywhere from the late 70s to the late 90s. They are the topic of endless research reports; lusted after by every advertiser; courted by every retailer. But now we learn they may be all that and a bag of chips.

Business Insider is reporting advertiser sights are shifting to an even newer group, dubbed the "Centennials," aged 0-18.

Unlike the millennials, they value their privacy and are reportedly shunning Facebook in favor of Snapchat. In their words, "millennials are already toast in the eyes of advertisers." Get the details here. In the meantime, we'll do some market research on our grand-daughter Cate, almost 3. Results so far are what you might call inconclusive.